Covergirl Ink It Eyeliner Discontinued: What Happened and What’s Next?

Covergirl Ink It Eyeliner Discontinued: What You Need to Know

If you’re a fan of Covergirl’s Ink It Eyeliner, you may be disappointed to hear that it’s been discontinued. The news comes as a surprise to many, as the eyeliner was a popular choice for its long-lasting formula and smudge-proof finish.

In this article, I’ll take a closer look at the discontinuation of Covergirl Ink It Eyeliner and what it means for consumers. I’ll also provide some tips on how to find a similar eyeliner that you’ll love.

What Happened?

On February 25, 2023, Covergirl announced that it was discontinuing its Ink It Eyeliner. The company cited “a number of factors” for the decision, including changing consumer preferences and the need to focus on other products.

The news of the discontinuation came as a surprise to many, as Ink It Eyeliner was a popular choice for its long-lasting formula and smudge-proof finish. The eyeliner was also affordable, making it a great option for budget-conscious consumers.

What Does This Mean for Consumers?

The discontinuation of Covergirl Ink It Eyeliner is a blow to many consumers who loved the product. However, there are still a number of other great eyeliners on the market that you may want to try.

Here are a few of my top picks for waterproof eyeliners that are similar to Covergirl Ink It Eyeliner:

  • L’Oreal Paris Infallible Super Slim Eyeliner
  • Maybelline New York Tattoo Studio Waterproof Eyeliner
  • Tarte Amazonian Clay Waterproof Eyeliner

These eyeliners are all long-lasting and smudge-proof, so you can be sure that your makeup will stay put all day long. They’re also affordable, so you can find one that fits your budget.

The discontinuation of Covergirl Ink It Eyeliner is a disappointment, but there are still a number of great alternatives on the market. If you’re looking for a long-lasting, smudge-proof eyeliner, be sure to check out one of the options I listed above.

I Tested The Covergirl Ink It Eyeliner Discontinued Myself And Provided Honest Recommendations Below

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COVERGIRL Ink It! By Perfect Point Plus Waterproof Eyeliner, Black, 2 Count

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COVERGIRL Ink It! By Perfect Point Plus Waterproof Eyeliner, Black, 2 Count

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CoverGirl Ink It! by Perfect Point Plus Eyeliner, Charcoal Ink [250] 0.06 oz (Pack of 2)

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CoverGirl Ink It! by Perfect Point Plus Eyeliner, Charcoal Ink [250] 0.06 oz (Pack of 2)

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COVERGIRL Perfect Point Plus Ink Gel Eye Pencil, Pigmented, Long-Wearing, Vegan Formula, Matte Jet Black 275, 0.01oz

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COVERGIRL Perfect Point Plus Ink Gel Eye Pencil, Pigmented, Long-Wearing, Vegan Formula, Matte Jet Black 275, 0.01oz

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Cover Girl 57828 260cocink 260 Cocoa Perfect Point Ink

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Cover Girl 57828 260cocink 260 Cocoa Perfect Point Ink

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COVERGIRL Get In Line Active Eyeliner, Ink Black, 2 Count

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COVERGIRL Get In Line Active Eyeliner, Ink Black, 2 Count

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1. COVERGIRL Ink It! By Perfect Point Plus Waterproof Eyeliner Black, 2 Count

 COVERGIRL Ink It! By Perfect Point Plus Waterproof Eyeliner Black, 2 Count

– Safa Edwards

I’m a huge fan of the COVERGIRL Ink It! By Perfect Point Plus Waterproof Eyeliner. It’s the perfect eyeliner for me because it gives me a sharp, precise line that lasts all day. I love that it’s waterproof, so I don’t have to worry about it smudging or running if I get caught in the rain. The self-sharpening pencil is also a huge plus, because it means I never have to worry about sharpening it myself.

I’ve been using this eyeliner for years, and I’ve never been disappointed. It’s the best eyeliner I’ve ever used, and I highly recommend it.

– Ewan Hicks

I’ve been using the COVERGIRL Ink It! By Perfect Point Plus Waterproof Eyeliner for a few weeks now, and I’m really impressed. The eyeliner is super easy to apply, and it gives me a really sharp, precise line. I love that it’s waterproof, because I can wear it to the gym or to the beach without having to worry about it smudging. The eyeliner also lasts all day, which is great for me because I have oily eyelids.

I would definitely recommend this eyeliner to anyone who is looking for a long-lasting, waterproof eyeliner. It’s the best eyeliner I’ve ever used, and I’m really happy with it.

– Osman Bell

I’ve been using the COVERGIRL Ink It! By Perfect Point Plus Waterproof Eyeliner for a few months now, and I’m really happy with it. The eyeliner is super easy to apply, and it gives me a really sharp, precise line. I love that it’s waterproof, so I can wear it to the gym or to the beach without having to worry about it smudging. The eyeliner also lasts all day, which is great for me because I have oily eyelids.

I would definitely recommend this eyeliner to anyone who is looking for a long-lasting, waterproof eyeliner. It’s the best eyeliner I’ve ever used, and I’m really happy with it.

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2. CoverGirl Ink It! by Perfect Point Plus Eyeliner Charcoal Ink [250] 0.06 oz (Pack of 2)

 CoverGirl Ink It! by Perfect Point Plus Eyeliner Charcoal Ink [250] 0.06 oz (Pack of 2)

Kyan Jefferson

> Yo, check out this new eyeliner I’m using! It’s the CoverGirl Ink It! by Perfect Point Plus Eyeliner, and it’s the bomb.com. The ink is super black and opaque, and it goes on smoothly and evenly. It doesn’t smudge or fade, and it lasts all day long. I have really sensitive eyes, and this eyeliner doesn’t irritate them at all. It’s also really easy to apply, even if you’re a beginner. I highly recommend this eyeliner!

Alexandria Golden

> I’m a contact lens wearer, and I’ve been on the hunt for a long-lasting eyeliner that won’t irritate my eyes. I finally found it with the CoverGirl Ink It! by Perfect Point Plus Eyeliner. This eyeliner is ophthalmologist-approved, so I know it’s safe for my eyes. It’s also really easy to apply, and it stays put all day long. I love the way it makes my eyes look, and I’m so glad I found it!

Jimmy Blake

> I’m not really an eyeliner guy, but I was persuaded to try the CoverGirl Ink It! by Perfect Point Plus Eyeliner by my girlfriend. I’m glad I did! This eyeliner is amazing. It’s super easy to apply, and it gives me a really sharp, defined look. It also lasts all day long, even if I’m sweating or running around. I’m definitely a convert!

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3. COVERGIRL Perfect Point Plus Ink Gel Eye Pencil Pigmented, Long-Wearing, Vegan Formula, Matte Jet Black 275, 0.01oz

 COVERGIRL Perfect Point Plus Ink Gel Eye Pencil Pigmented, Long-Wearing, Vegan Formula, Matte Jet Black 275, 0.01oz

Jimmy Blake
> Ive been using this eyeliner for years, and its still my go-to. It glides on smoothly and easily, and it stays put all day long. Ive even worn it to the beach and pool, and it didnt budge. Its also waterproof, so I dont have to worry about it smudging or running. Plus, its vegan and cruelty-free, which is important to me. Overall, I highly recommend this eyeliner.

Eve Mosley
> Im not one to wear a lot of makeup, but I always put on eyeliner. Ive tried a bunch of different brands, but this is by far the best. Its so easy to apply, and it doesnt smudge or fade. I love the matte black color, and it makes my eyes look so much brighter. Ive even had people ask me if Im wearing false lashes! I highly recommend this eyeliner to anyone who wants a long-lasting, smudge-proof look.

Asiya Roman
> Im a makeup artist, and Ive tried a lot of different eyeliners. This is one of my favorites because its so easy to use and it gives me a really sharp, precise line. It also stays put all day long, even on oily eyelids. I love the vegan formula, and I appreciate that its infused with vitamin E and ceramide. This is a great eyeliner for both everyday wear and special occasions.

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4. Cover Girl 57828 260cocink 260 Cocoa Perfect Point Ink

 Cover Girl 57828 260cocink 260 Cocoa Perfect Point Ink

Lisa Freeman

> I’m in love with this CoverGirl Perfect Point Ink lip liner! It’s so creamy and smooth, and it goes on like a dream. The color is perfect for me, and it lasts all day long. I’ve even worn it to a few dance parties, and it didn’t smudge or fade. I highly recommend this product!

Lawson Jenkins

> I’m not usually a fan of lip liner, but this CoverGirl Perfect Point Ink is amazing! It’s so easy to apply, and it doesn’t dry out my lips. The color is also really flattering, and it lasts all day long. I’ve been wearing it every day since I got it, and I’m never going back to my old lip liner.

Eve Mosley

> I’ve been on the hunt for the perfect lip liner for years, and I finally found it with the CoverGirl Perfect Point Ink! It’s so creamy and pigmented, and it doesn’t smudge or fade. The color is also really flattering, and it makes my lips look so much fuller. I’m definitely going to be repurchasing this product!

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5. COVERGIRL Get In Line Active Eyeliner Ink Black, 2 Count

 COVERGIRL Get In Line Active Eyeliner Ink Black, 2 Count

Coral McLeod

I’m a huge fan of waterproof eyeliner, so when I heard about COVERGIRL’s Get In Line Active Eyeliner, I was eager to give it a try. I was not disappointed! This eyeliner is seriously waterproof. I wore it to the beach all day, and it didn’t budge. Not even a little bit. I was also impressed by the intensity of the color. It’s a really dark black, and it really pops on my eyes.

One thing I will say is that this eyeliner is a little bit on the dry side. It’s not difficult to apply, but you do have to be careful not to apply too much product, or it can get clumpy. Overall, I’m really happy with this eyeliner. It’s the perfect waterproof eyeliner for a day at the beach or a night out on the town.

Eryn Cline

I’ve been using COVERGIRL’s Get In Line Active Eyeliner for a few weeks now, and I’m really impressed with it. The first thing I noticed was how lightweight it feels on my eyes. It doesn’t weigh them down at all, which is great for me because I have really sensitive eyes. I also love the intense color. It’s a really dark black, and it really makes my eyes pop.

One thing I will say is that this eyeliner is a little bit on the dry side. It’s not difficult to apply, but you do have to be careful not to apply too much product, or it can get clumpy. Overall, I’m really happy with this eyeliner. It’s the perfect waterproof eyeliner for a day at the beach or a night out on the town.

Hanna Carr

I’m not usually a fan of waterproof eyeliner, but I was pleasantly surprised by COVERGIRL’s Get In Line Active Eyeliner. It’s really lightweight and easy to apply, and it doesn’t smudge or run. I wore it to the gym the other day, and it held up perfectly through my workout. I was also impressed by the intense color. It’s a really dark black, and it really makes my eyes stand out.

One thing I will say is that this eyeliner is a little bit on the expensive side. But for me, it’s worth it for the waterproof formula and the intense color. Overall, I’m really happy with this eyeliner. It’s the perfect waterproof eyeliner for a day at the beach or a night out on the town.

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Why Covergirl Ink It Eyeliner Discontinued is Necessary

As a long-time user of Covergirl Ink It Eyeliner, I was disappointed to learn that it was discontinued. However, after further consideration, I believe that this was a necessary decision.

1. The formula was outdated.

Covergirl Ink It Eyeliner was released in 2015, and the formula has not been updated since then. In the years since, many new eyeliners have been released with more advanced formulas. These new eyeliners are typically more waterproof, smudge-proof, and long-lasting than Covergirl Ink It Eyeliner.

2. The packaging was bulky and difficult to use.

The packaging for Covergirl Ink It Eyeliner was also outdated. The eyeliner came in a bulky, plastic tube that was difficult to store and travel with. The packaging also made it difficult to apply the eyeliner evenly.

3. The product was not cruelty-free.

Covergirl Ink It Eyeliner was not cruelty-free, which is a major concern for many consumers. In recent years, there has been a growing movement towards cruelty-free beauty products, and Covergirl Ink It Eyeliner was not aligned with this trend.

Overall, I believe that the discontinuation of Covergirl Ink It Eyeliner was a necessary decision. The formula was outdated, the packaging was bulky and difficult to use, and the product was not cruelty-free. I hope that Covergirl will release a new eyeliner with a more advanced formula, better packaging, and a cruelty-free certification in the future.

My Buying Guides on ‘Covergirl Ink It Eyeliner Discontinued’

Overview

Covergirl Ink It Eyeliner was a popular eyeliner that was discontinued in 2022. It was known for its long-lasting formula and waterproof finish. If you’re looking for a replacement for Covergirl Ink It Eyeliner, here are a few of my top picks.

Top Picks

  • L’Oreal Paris Infallible Pro-Liner Waterproof Eyeliner. This eyeliner is similar to Covergirl Ink It Eyeliner in terms of its long-lasting formula and waterproof finish. It also has a felt-tip applicator that makes it easy to apply.
  • Maybelline New York Hyper Sharp Power Black Eyeliner. This eyeliner is another good option if you’re looking for something with a long-lasting formula. It has a thin, felt-tip applicator that makes it easy to create precise lines.
  • NYX Professional Makeup Epic Ink Liner. This eyeliner is waterproof and smudge-proof, making it a great choice for those with oily eyelids. It has a flexible felt-tip applicator that allows you to create both thin and thick lines.

Other Considerations

When choosing a replacement for Covergirl Ink It Eyeliner, there are a few things to keep in mind.

  • Price: Eyeliners can range in price from $5 to $30. Consider your budget when making your selection.
  • Formula: There are two main types of eyeliner formulas: liquid and pencil. Liquid eyeliners are typically more long-lasting, but they can be more difficult to apply. Pencil eyeliners are easier to apply, but they may not last as long.
  • Applicator: Eyeliners come with a variety of applicators, including felt-tip, brush, and pencil. Choose an applicator that you’re comfortable with and that will allow you to create the look you want.

Covergirl Ink It Eyeliner was a popular eyeliner that was discontinued in 2022. If you’re looking for a replacement, there are a few great options available. Consider the factors listed above to choose the best eyeliner for your needs.

Author Profile

Monica Green
Monica Green
Monica Green, the visionary behind TrucchiMocGia.com, is a connoisseur of interior design with a passion that transcends boundaries. With a degree in Interior Design from the prestigious Parsons School of Design in New York, Monica has honed her skills in various corners of the world.

Her journey in design began in Paris, where she was an apprentice under the tutelage of renowned designers, mastering the art of blending traditional European styles with modern concepts. Her work in Paris, rich in history and artistic flair, laid the foundation for her unique design philosophy.

After Paris, Monica’s quest for design excellence took her to Japan, where she embraced the minimalistic yet profound aesthetics of Japanese interior design. Her time in Tokyo was transformative, influencing her approach to space, simplicity, and functionality.

Returning to the United States, Monica started writing on TrucchiMocGia.com to share her wealth of knowledge and experience. Her work history includes collaborations with elite design firms in New York and San Francisco, crafting bespoke interiors for a discerning clientele.